Avatar a Guilty Pleasure.
Like the feeling after eating too much Christmas turkey I have been experiencing a bout of post Avatar guilt. Don’t get me wrong the verdicts in, Avatar is huge it’s going to be either the first or second best selling film of all time. But the box office take doesn’t tell the full story. It’s good but not great. As the first of the new wave of 3D Imax specials it’s a must see. As a film it’s not even close to Cameron’s best work.
The Industry specifically Fox bet big on Avatar. With a budget rumored to be $300M plus and a huge media blitz this was no ordinary blockbuster.
Ostensibly this was about pushing back the boundaries of film, redefining and improving the cinema experience for a new generation.
I enjoyed the ride but couldn’t help feeling the film was another blow to cinema’s dwindling legitimacy as an art form and cultural force.
